2 day IN-PERSON WORKSHOP

The CEO Workshop for Wedding Planners

This workshop was created to support wedding planner business owners to dream big and build profitable businesses that align with their dreams and their lives. 2 Days dedicated for focusing, reviewing and improving your business.

Run Your Business Like A Boss.

The CEO Workshop for Wedding Planners is for experience planners to dedicate 2 days to working on your business, not just in your business.

Your business should be what you dream up, not just what you have to do. The best part about wedding planning is that you can build a business that reflects your personality, your priorities and your schedule. You can love weddings, over deliver and make a good living.

This workshop gives business owners a place to come together to dedicate two days to working on their business. You can look forward to a calm and collaborative space to unpack your current challenges and leave with actionable solutions. You can count on dedicated time to refocus and re energize your own reasons for running your business. And you can look forward to sharing in high level conversations with the like- minded community of planners who are in similar places, facing similar challenges. 

Ready build a strong, profitable business?

This workshop is what you need to leave more confident to run your business rather than it running you.

Education, panels, speakers and discussions about the most challenging aspects of owning a wedding planning company.

DATES OF NEXT WORKSHOP:

Tuesday, March 18, 2025 &
Wednesday, March 19, 2025

8:30 AM- 7:00 PM

LOCATION OF NEXT WORKSHOP:

Orange County, California

WHAT YOU’LL LEARN:

Running Your Business Like A Boss

  • Legal

  • Licenses

  • Banking & Accounting

  • Insurance

You Are Your Brand 

    • Branding

    • Website

    • Socials

    • Portfolio

    • Ideal Clients

Booking Clients

    • Referrals

    • Venue Lists

    • Networking

    • Marketing

    • Advertising

Staffing & Support

  • Event Day Staffing

  • Business support

  • Building a Team

  • Support of Colleagues

Wearing All of the Hats

    • Priorities

    • Time Management

    • Accountability

    • Working in your business

    • Working on your business

Growth & Strategy for Your Next Chapter

    • Expanding your circles

    • Pushing your portfolio

    • Building Confidence

    • Refining your goals

    • Profitable Growth

Breaking Down the 6 Pillars of

The Business of Wedding Planning 

This workshop is for you if…

  • You LOVE Weddings, but the running a business the right way is your biggest struggle.

  • You have a craving a community of planners who are also ready to invest time and reflection to improve their businesses.

  • You know this is for you because you have a to do list a mile long but never make the time to work on your business.

  • You don’t have the confidence you have all of the business side handled well, or honestly maybe at all.

  • You just want to actually feel confident about the way you run your company.

  • You want to get insight from planners who have tried and failed, learned and tried again. Because we all learn more together.

ABOUT HEATHER HOESCH OLSEN

You’re probably wondering—who is this?

Hi! I’m Heather, expert wedding planner, wedding industry educator, mentor, business coach, a podcast host and someone obsessed with helping wedding planners succeed.

I never set out to be a business owner. I worked as an in house coordinator for years and realized in order to chase my dreams I had to start out on my own. So I leaped with wedding experience and a new website template so unprepared to be an entrepreneur. I was lonely, stressed and wished I had a community to figure things out together.

I then found myself joining another planner to build an incredible team, company and reputation. In a matter of a few years, I learned through trial and error how to build a brand, how to grow a team, how to manage a team, how to do payroll, how to manage salaries, how to maintain standards, how to improve processes and so much more.

I talk with planners all the time who struggle to make running their business a priority. But with the right plan, you can run a solid and profitable business -and I can’t wait to show you how.

“I have been lucky enough to work with Heather the last four years and it has made a world of difference. To start realizing my numbers, to be able to really outline my company and what we should be charging. She has worked with me and my team to make sure our confidence in selling is top notch. We have been able to move into a more luxury planning company charging three times what we were. Heather is extremely down to earth and has been there for me for some many decisions, always gives it to me straight and has helped me become a better planner and business owner.”

— LISA, NIGHTINGALE WEDDINGS & EVENTS

Why this, why now?

Because I know that you’re feeling anxious about next season and you are ready to ensure your business is solid. Clients, vendors, budgets and weather are enough to keep you up at night, your business shouldn’t be on that list.

If you’re here, then you’re probably the person who feels like something is missing and you’re ready for the confidence to keep moving forward to build the best possible business.

This is your sign that it’s time, time to set aside 2 days to strengthen, improve and leave with a plan.

“Heather uses her position as a wedding industry expert to lift up new and aspiring wedding planners, bring them into this amazing community she has created, and make them feel truly welcome. You'll leave with knowledge to run your business and your weddings with confidence, and with the Planner Life Community applauding your every step.”

Your business deserves your attention and you deserve to feel confident about your business.

“Academy gave me the confidence to go out and do my thing! I adding 2 new girls to my team. I have so many booked for next year! You helped me realize that I don't have to hire 5 full time people to scale my business and that's been a game changer!.”

— ELIANA, Eliana Nunez Events

Frequently Asked Questions

  • This workshop was created with business owners in mind. Planners who feel ready to spend two days focusing less on their clients and more on making sure they are building a solid company.

    Running a wedding planning business isn't for the faint of heart, if you have a business partner or manager, you are welcome to attend together.

    2+ years in business required.

  • Each workshop is limited to 24 seats. Please secure your seat as soon as you know you can attend as it will very likely sell out.

  • I look forward to welcoming you to Orange County, CA. The workshop is in Huntington Beach, just a few minutes from some of the very best beach in California. I highly recommend these hotels: Pasea, Hilton Waterfront, Hyatt Regency & Shorebreak.

    Orange County/John Wayne Airport is the closest, with LAX/ Los Angeles International about an hour away.

    You are welcome to rent a car, there is ample parking at the venue or if you prefer, Uber/Lyft are easy to get.

  • While there is a healthy amount of discussion on all four workshops, this one is specifically done in a way where you can dive into your business and get the collective support of the Heather, the attendees, panelists & speakers.

    And unlike the other workshops that are filmed, this one is not. So that it can be a safe space to discuss hopes, dreams, hardships, financials, legal questions and so much more.

  • In the previous years of the planner workshop there was never enough time to really deep dive into the business of weddings. For years, planners have requested a workshop to focus on this, and I am so excited to provide the opportunity for you to focus on your business with the tools, education and community you need to succeed.

  • This workshop is focused solely on the business side of wedding planning. It is not about the planning or design process.

“Academy was an amazing experience for us, even though we’ve been in the industry for 5 years. Heather gave the answers that we’ve been searching for. How to price our packages at a price that we felt confident in charging, what should really be included in these packages, how to hire on new team members, and so much more! ”

— AUBREY & KENZIE, Details Darling

You’re ready.

See you there.