040: Steven Greitzer of Provenance
PLANNER LIFE PODCAST
040: Steven Greitzer of Provenance
"Entrepreneurship itself was a game that I always knew." - Steven
"We want to make sure that every time a client uses our tool, what they get back is something that is tremendously personalized, authentic, unique, and the right fit for them” - Steven
On today's episode, Heather Hoesch Olsen, interviews Steven Greitzer, who is the founder and CEO of Provenance.
After officiating weddings for years and feeling frustrated and shocked by the lack of resources for couples and their first time officiants, he founded Provenance in 2021 to modernize ceremony design. Today, tens of thousands of wedding planners, couples, officiants, bridal party, and other toast givers used Provenance's suite of tools to craft meaningful and personalized wedding ceremony scripts, vows, and toasts for modern day weddings.
In this episode, they talk about Stephen's entrepreneurial journey, his experience in tech, and how a wild ride at one tech company led him to rethink his vision and his future. You'll hear how much Heather loves the Provenance tools and how you can use them to provide additional value for your clients and ensure every part of their wedding is well planned.
In this episode, hear more about:
Stephen Greitzer, founder of Provenance, shares his journey from working in the technology industry to starting his own company.
He discusses his experience at Quibi and the challenges they faced. He then explains how he became an officiant for weddings and the lack of resources available for creating personalized ceremonies.
This led him to start Provenance, a platform that helps couples and officiants create unique and authentic wedding ceremonies. The platform also caters to other stakeholders involved in weddings, such as fathers of the bride, maids of honor, and wedding planners. Provenance provides tools for wedding planners to create personalized and impressive ceremonies, vows, and toasts.
The tools include a ceremony builder, vow builder, toast builder, welcome toast builder, and thank you note builder. These tools help wedding planners de-risk potential chaos during weddings and ensure that every element of the wedding weekend is of high quality.
Provenance has received endorsements from celebrity wedding planner Mindy Weiss and has a collaborative approach to the wedding industry.
The company prioritizes customer service and solving real problems for couples and wedding planners.
Connect with Provenance:
Listeners can get 20% off their Provenance subscription to help clients write personalized and impressive ceremonies, vows, and toasts with code PLA20.
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Be well and happy planning!
xo, Heather